June 2019 – Present:
Marketing Coordinator – Rally House/Kansas Sampler – Lenexa, KS
- Lead the launch of licenses with local brands in all 8 of our markets – social media, email, website assets
- Coordinate in-store events with radio stations and local brands such as the Roasterie, Boulevard & University of Kansas
- Manage all organic social media campaigns from content creation to execution in all 8 of our markets
- Assist design team with creation of social media assets
- Produce and direct TV commercials from coordinating product selection & model features
- Write purchase orders for marketing materials and reconcile expenses weekly
- Community management on social media channels, including Facebook, Twitter, and Instagram
- Managed Social Media Specialists intern program at five college store locations around the country for the program’s 5-month duration
- Curate photos submitted by stores from Dropbox and Instagram for our website and social media
- Manage Facebook paid campaigns with funds from vendors such as MLB, Fanatics, ’47 and various colleges around the country
September 2018 – June 2019:
Social Media Specialist – Rally House/Kansas Sampler – Lenexa, KS
- Created, managed and grew business presence across social media channels, including Facebook, Pinterest, Twitter, Instagram, LinkedIn, and YouTube
- Maximized social network interaction on a daily basis to keep communities engaged – respond to fan posts regularly while maintaining the voice of the brand
- Collaborating and assisting in the creation of all social content and related campaigns
- Use social analytics and data to inform social strategy on a daily basis
- Developed relationships with external groups to build an online presence
- Measured and report growth and engagement of social media/mobile initiatives
- Analyzed the effectiveness of programs and determine if action is required in order to improve upon program results
April 2018 – August 2018:
SEO Specialist – Ontarget Interactive – Kansas City, MO
- Wrote two monthly blog posts for each of our six clients to ensure high placement on the Google SERP
- Analyzed Yoast SEO WordPress plugin to optimize the content for organic keywords based on research
- Tracked individual SEMRush site audits throughout the month to catch any spikes or drops in traffic
August 2017 – November 2017:
Digital Marketing Intern – Drive Social Media – St. Louis, MO
- Monitored various social media sites for clients ranging from independent restaurants to large franchises and national brands
- Engaged in real-world conversations on behalf of clients using proprietary software
- Exemplified superior customer and client service
- Worked closely with a Community Manager and Account Executive to adjust monitoring strategies
- Researched and developed new ways to monitor and improve these strategies
May 2016 – February 2018:
Retail Sales Associate & Supervisor – Treetop Shop at Saint Louis Zoo – St. Louis, MO
- Maintained a cash register and station throughout shift
- Aided guests in finding the souvenir they pictured
- Kept the store tidy to present our values best
- Restocked and arranged shelves with new merchandise
- Conveyed an upbeat and helpful attitude during every customer interaction
March 2015 – May 2016:
Student Assistant – William Allen White School of Journalism – Lawrence, KS
- Greeted students and visitors in the Advising Suite
- Scheduled appointments for students
- Answered various enrollment questions when advisors were unavailable
- Assisted with Journalism Career Center activities (i.e.: job postings and career fair)
April 2013 – January 2016:
Session Worker – Time for Dinner – St. Louis, MO
- Cleaned stations between each guest
- Refilled ingredients as needed throughout the session
- Packed guests up and carry food to cars
- Answered questions about recipes and instructions
Kelly Davis 